Last updated: 8 August 2026
This Privacy Policy explains how personal information is handled when you visit or interact with AlessioAmaro.com.
The website is operated by Alessio Amaro in the United Kingdom.
Information I Collect
AlessioAmaro.com is primarily a personal and professional website showcasing my work, services and projects.
I do not intentionally collect personal information unless you choose to provide it or it is necessary for the operation of the website.
Depending on how you use the website, information collected may include:
- your name and email address;
- the contents of messages or enquiries;
- information submitted through forms or the quote calculator;
- information relating to a project or service you are interested in;
- information provided when booking a discovery call; and
- limited technical and usage information generated when visiting the website.
I do not sell or rent personal information or use it for third-party advertising.
Enquiries and Quote Calculator
AlessioAmaro.com may provide forms or a quote calculator that allow you to submit information about a project, service or potential enquiry.
The information you provide may include contact details, project requirements, selections made within the calculator and any additional information you choose to submit.
This information is used to:
- calculate or provide an indicative quote;
- understand your requirements;
- respond to your enquiry;
- discuss potential services; and
- take steps at your request before potentially entering into a business relationship.
Quotes generated through the website may be indicative and information submitted through the calculator may be retained where reasonably necessary to respond to or follow up on your enquiry.
Discovery Calls and Google Calendar
The website may allow you to schedule a discovery call using Google Calendar or Google appointment scheduling services.
When you book a call, information such as your name, email address, selected appointment time and any information you provide as part of the booking may be processed by Google and added to my calendar.
This information is used solely to arrange, manage and communicate with you about the requested meeting.
Google may process information in accordance with its own privacy practices and infrastructure.
Website Analytics
This website uses Jetpack Stats, a service provided by Automattic, to understand how visitors use AlessioAmaro.com.
Jetpack may process technical and usage information relating to visits to the website, which may include:
- pages and posts visited;
- referral sources;
- approximate geographic location;
- browser and device information;
- search terms;
- links clicked; and
- general website traffic and usage statistics.
This information is used to understand how the website is being used and to improve its content, performance and usability.
Jetpack and Automattic may process technical information in accordance with their own privacy practices.
Cookies and Similar Technologies
AlessioAmaro.com may use cookies or similar technologies for the operation, security, administration and functionality of the website.
WordPress, Jetpack, Google or other services used by the website may also use cookies or similar technologies depending on the functionality being accessed.
Where consent is required for a particular technology, it will be requested before that technology is used where reasonably applicable.
The website does not use cookies for personalised advertising.
Embedded and Third-Party Content
Some pages may include functionality or content provided by third-party services, such as calendars, maps, videos or other interactive content.
When you interact with this functionality, the relevant third-party provider may receive technical information about your browser, device or visit and may process information in accordance with its own privacy practices.
Where appropriate, external content may be loaded only after user interaction or consent.
External Links
AlessioAmaro.com may contain links to external websites and services.
Once you leave this website, the way your information is handled is subject to the privacy practices of the external website or service.
AlessioAmaro.com is not responsible for the privacy practices of third parties.
How Information Is Used
Personal information may be used where reasonably necessary to:
- respond to enquiries and communications;
- provide quotes or information about services;
- arrange and manage discovery calls;
- take steps requested before potentially providing a service;
- maintain the security and operation of the website;
- understand general website usage;
- improve the website and its services; or
- comply with applicable legal obligations.
Lawful Basis for Processing
Where UK data protection law applies, personal information is processed only where there is an appropriate lawful basis.
Depending on the circumstances, this may include:
- legitimate interests, such as operating and securing the website, responding to genuine enquiries and understanding how the website is used;
- steps taken at your request before entering into a contract, such as responding to a quote request or discussing potential services;
- legal obligations, where information must be processed or retained to comply with applicable law; or
- consent, where consent is specifically required and requested.
Where processing is based on consent, you may withdraw that consent at any time.
Data Sharing and Service Providers
Personal information provided directly to AlessioAmaro.com is not sold, rented or shared for advertising purposes.
Information may be processed by third-party service providers where necessary to operate the website and its functionality. These may include providers of:
- website hosting and infrastructure;
- WordPress services;
- Jetpack and Automattic services;
- email services;
- Google Calendar and appointment scheduling services; and
- security, spam prevention or other technical services.
Only information reasonably necessary for the relevant service is provided or processed.
Information may also be disclosed where required by law or where reasonably necessary to establish, exercise or defend legal rights.
International Data Processing
Some service providers used by AlessioAmaro.com may process or store information outside the United Kingdom.
Where personal information is transferred internationally, the relevant provider may rely on appropriate safeguards or recognised data-transfer mechanisms as required by applicable data protection law.
Data Retention
Personal information is retained only for as long as reasonably necessary for the purpose for which it was collected.
Enquiries, quote requests and related communications may be retained for a reasonable period where necessary to respond to the enquiry, maintain business records or deal with subsequent communications.
Calendar appointments may remain within calendar records where reasonably necessary for administrative or record-keeping purposes.
Website statistics and technical information may be retained according to the retention practices of the services used to operate the website.
Information may be retained for longer where required by law or where reasonably necessary to establish, exercise or defend legal rights.
Your Data Protection Rights
Depending on the circumstances and applicable data protection law, you may have the right to:
- request access to personal information held about you;
- request correction of inaccurate information;
- request deletion of your information;
- request restriction of certain processing;
- object to certain processing;
- withdraw consent where processing is based on consent; and
- request portability of your information where applicable.
These rights are subject to the conditions and exemptions provided by applicable data protection law.
If you would like to exercise any of these rights, please contact me using the details below.
You also have the right to raise a concern with the UK Information Commissioner’s Office (ICO) if you believe your personal information has been handled inappropriately.
Contact
For questions about this Privacy Policy, the information held about you or how information is handled on AlessioAmaro.com, please contact:
Alessio Amaro
questions@alessioamaro.com
Changes to This Policy
This Privacy Policy may be updated from time to time to reflect changes to the website, the services it uses or applicable legal and regulatory requirements.
The latest version will always be available on this page.
